Rhythm
Kerning, leading, tracking — rhythm is a spacing problem, not a metaphor.
On the approach
Typographic Rhythm
Baseline grids, modular scales, consistent leading — structure is what makes a page easy to read, not decoration.
AP
ch.02
Communication First
Design is a conversation before it's a composition.
The aesthetic only works if the message lands.
Function and form aren't opposites here.
Beautiful but unreadable still isn't done.
On the approach
Play
The best systems still leave room to break their own rules on purpose — that's usually where the interesting part is.
On the approach
Workflow
Hybrid
Sketch on paper, build in Figma, finish wherever the file needs it — Adobe, Blender, etc.
Study The Greats
Decades of design history behind every choice — instinct sharpened by pattern-matching, discipline over decoration.
Graphics and UI
Briefs to final systems, branding, promo materials, and art direction.
Full drafting process and case studies available on Behance.